27 August 2010

Profile - A Marketing Tool?

As part of official duties, i was asked to send a short profile. Of course, i did it with utmost care as every other obedient employee does. This tempted me to think a moment on "What does a profile really mean?". i believe it was worth to look at that angle that i never went to explore.


In dictionary.com, one of meanings for the word profile is "an informal biography or a concisely presented sketch of the life and character of a person". the other meanings is "degree of noticeability; visibility". Officially - the matters related to office - it is better if club both the meanings like "concise presentation of the  sketch of official career life of a person in a way to increase the degree of noticeability or visibility".Don't you agree with this?


So, i believe, all of have at least 3 kinds of profiles viz. Official profile, Social Profile and Personal Profile. you might wonder what i meant by "Personal Profile". it is something that can be painted only in the conscious mind of every person. The personality traits that are unknown to other people; the traits that are known only to oneself. it is something that comes out from the constant interaction of subconscious and conscious minds and finally left in the inner mind of every one that one will disseminate with Social and Official profiles time to time. it really has an impact on the personality of the individual.


Propoer mix of all profiles helps the companies to market their employees well; helps the individuals to market themselves and so on.

Source: http://nrvraja.blogspot.com/2010/08/profile-marketing-tool.html

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