Effective cost per thousand impressions (eCPM) is a familiar term
for Google Adsense users. I am a Adsense user and started making a nice
amount of money by using it on my blog. In last few months, I had seen
some drop in the eCPM value for my Google Channels. After analyzing the
details, I found some of the ways to increase the eCPM value to double
the revenue from Google Adsense program.
1) Properly locate the Google Ads
As we know that eCPM is the effective cost per thousand
impressions which means, if the ad impression happened for 80,000 times
and you got a revenue of $250 from that in that case the eCPM is 250 /
80 = $3.12. With the simple mathematics it is clear that eCPM is
directly proportional to the revenue and inversely proportional to the
ad impression.
For generating a good revenue from google ads, you will have to put the
ads at proper location which is also known as the best part of your
blog post. Try to put a text ad of 300 x 250 at the start of the post
or end.
2) Increase the Page CTR
When someone clicks on the ads placed on your blog, you will get
money out of that. Money means revenue which is directly proportional
to eCPM. Now use different types of ads like text, image, video on your
blog and place the ads in between the post.
3) Use effective formats of Ads
The formats we’ve found to be the most effective are the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper. Try to use text ads because they serve more options to the viewer and they are very much relevant to the site.
Source: http://moneynet888.blogspot.com/2009/12/how-to-increase-ecpm-value-of-your.html
No comments:
Post a Comment